Sunshine Week 2023: Social Media Toolkit
Join us March 12-18 for the annual celebration of access to public information and open government. Below are sample social posts to share ahead of and during Sunshine Week on Facebook, Twitter, Instagram and other social platforms.
Sunshine Week is an opportunity to highlight the work of other organizations that work in the transparency and accountability space: search for and tag their social accounts to amplify messages about events and other announcements during the week.
Please share links for Sunshine Week news, lives-streams, and live events on Twitter Spaces, Zoom forums across email newsletters, websites, and social media.
Be sure to tag the @SunshineWeek account on Twitter and Facebook too, so the News Leaders Association team can share your messages on our social platforms.
Hashtags
If you use social media, use #SunshineWeek to engage during the week. Consider adding hashtags like #FOIA #OpenGov or #OpenData or #CivicTech to your posts on platforms like Twitter, Instagram, YouTube, Tumblr, NextDoor, TikTok, or Facebook Pages, Groups, & Neighborhoods.
Share More
In addition to sharing tweets and incorporating Sunshine Week-branded images (see below) into your posts, consider uploading short Sunshine Week videos on YouTube or TikTok, and repurposing the video(s) to create Instagram and Facebook stories.
Add a reminder(s) about Sunshine Week to your newsletter and other collateral materials. Consider dedicating some of your advertising budget to ads on Facebook, Twitter or Instagram and connecting your organization’s work to Sunshine Week. Further boost Sunshine Week momentum by sharing events and other social posts with your media contacts.
Sample Posts
Here are some social posts to edit and customize to best target your audience and social platforms.
Week before (Send week of March 5)
We’re counting down to #SunshineWeek 2023. Let’s celebrate & promote access to information and open government nationwide March 12-18! Register for a variety of events focused on #opengov #FOIA #transparency: https://www.sunshineweek.org/events2.
Week of (Send March 12 to March 18)
We are excited #SunshineWeek is here and proud to join good government organizations, media organizations and civic groups in promoting the significance of government transparency and accountability. Join the discussion: https://www.https://www.sunshineweek.org/events2.
This week is #SunshineWeek and @SunshineWeek has a toolkit, calendar of virtual #opengov events, and more, at your fingertips. Join the celebration: https://www.sunshineweek.org
For the 18th anniversary of #SunshineWeek, join organizations across the USA in celebration of access to public information, and what it means for you and your community. It’s your right to know! https://www.sunshineweek.org/events2
Exercise your right to know by plugging into #opengov events during #SunshineWeek! https://www.sunshineweek.org/events2.
Often responses to FOIA have been hampered, slowed or suspended in local, state, and federal agencies. During #SunshineWeek, keep calling on your government to uphold your right to know!
#SunshineWeek 2023 is here! Join the national movement to call for more open government. Follow @SunshineWeek and the #SunshineWeek hashtag for updates on events & how you can exercise your right to know. https://www.sunshineweek.org
#FOIA works best when agencies prioritize the public’s interest and proactively disclose public records as structured data online. Support government transparency & participate in #SunshineWeek 2023! https://www.sunshineweek.org/events2.
During #SunshineWeek, we recognize #OpenGov, FOIA, & press freedom as pillars of democracy. The Blueprint for Accountability shows how the current administration can restore good governance: https://www.blueprintforaccountability.com/
National Freedom of Information Day (March 16)
Today is National Freedom of Information Day, the birthday of President James Madison, the Father of the Constitution & proponent of #opengov. https://sunshineweek.org. #FreedomofInformationDay #SunshineWeek
March 18
As this year’s #SunshineWeek wraps up, we are grateful for the journalists, civic groups, educators, elected officials, and members of the public that stand for open, accountable, transparent government. Remember to be part of next year’s celebration: March 12-18, 2023!
Sunshine Week Graphics
Here are some Sunshine Week graphics to accompany your posts.
Logos
Thanks to Open The Government and Ufuoma Otu for compiling this resource.